A smarter future for plastic starts with REUSE
REUSE Foundation is a charity working to develop and support pragmatic solutions that reduce our reliance on single-use plastic and can deliver change at scale
Want to get in touch? Let's talk
Why Are We Doing This?
Single-use plastic packaging causes too much waste and plastic recycling isn't working;
Reuse is the way forward but needs support
Most single-use plastic packaging is for consumer goods, used once and discarded, and recycling can’t deal with it. OECD estimates just 9% of plastic worldwide was recycled in 2019 but plastic production is rising faster than recycling capacity
We simply can’t recycle ourselves out of the plastics crisis. By far the majority of 'recycled' plastic goes to landfill, incineration or leaks into the terrestrial and marine environments
Reuse is the best option for consumer goods, but has been overlooked. REUSE Foundation was established to be a knowledge source about reuse and to fund and promote reuse solutions that can quickly make a large impact on plastic waste
World Economic Forum
"Reuse holds the key to achieving a world free of plastic pollution"
UN Environment Programme
"Studies show that reuse systems provide the highest opportunity to reduce plastic pollution"
Greenpeace
"The #ReuseRevolution is the answer to the plastics crisis"
Getting Going
REUSE Foundation is new but is already supporting important projects and work
See what's new and what we’re working on...
Check out REUSE.IQ, a global database of reuse practitioners. This free and growing resource categorises circular solutions, giving policy makers and investors a unique lens into this sector. Have a look and give us feedback.
Sponsor a Village in India aims to show that reuse can work at scale in rural villages. Supported by MPs in India and the UK we're now rasing funds with launch set for early 2026. If it works, it'd be a world first! Learn more and join us.
REUSE Foundation is now part of the 1% For The Planet Network as an Impact Partner. Learn more at our profile page. And if you're a business in the 1% Network and want to support any of our projects, we'd love to hear from you!
_Header.png)
Bottles for Good is seeding reuse in the UK by providing free high quality bottles to refill stores. 50% of funds goes to our project in India, the rest stays with the local refill store. Register to get your free bundle!
Young people feel deeply about plastic pollution and we’re tapping their frustration with Refill, Not Landfill!, a campaign for students, by students. It’ll launch soon, so watch out for novel and creative posts hitting your socials!
Reuse is changing fast! We help companies and professionals track reuse with a monthly newsletter. See past issues, sign up to stay in touch and learn about key developments in reuse and plastic abatement generally.
We're building a campaign with brands and companies to Stop One Billion Bottles! By promoting reuse solutions and working together we can quickly make a difference. Contact us to learn more and get involved!
We help partners shift to reuse by identifying emerging opportunities and and case studies of notable innovations. We also provide deep dives with market and trend analysis. Read our latest report on plastic packaging.
Reuse is new to many communities. We fund outreach to educate and explain its benefits. In lower income communities we have the chance to introduce reuse before use-and-dispose habits are ingrained.
See results of the first-ever global survey of reuse practitioners. These innovators and entrepreneurs are at the cutting edge of preventing plastic packaging waste, but little is known about them. Our survey starts to build a knowledge base.
Support Us!
We survive on donations
Scan to donate directly from you phone with Trustist
We're a registered Impact Partner with 1% For The Planet
Donate from anywhere in the world in £, $, C$, AU$, or € with JustGiving
We're a registered UK-based charity. Any and all donations make a big difference. Thank you!
Building Solutions From The Ground Up
See our community-focused work supporting reuse in India
In India we support Beat The Sachet, an innovative project demonstrating reuse can work with low income communities. India Plastics Pact highlighted the solution for its potential to scale. Follow the project on Instagram, learn more, and make a difference by supporting our expansion plans
Building Momentum
REUSE Foundation is a broad coalition that brings together experts in the field, reuse companies, refill brands, entrepreneurs, consultants, practitioners and other motivated individuals and organisations
CEO, EcoSattva
Gauri Mirashi
"We've seen the difference reuse solutions can make to some of the lowest income consumers in India. We know they work. We just need investment and support from organisations like REUSE Foundation to establish sustainable solutions at scale"
Member of Parliament, UK
Sir Stephen Timms
"Reuse is the main way we're going to get out of the plastic crisis. It's been overlooked for too long by policy makers so I'm keen to help REUSE Foundation and push these ideas forward"
Director, Institute For Circular Economy Development, Vietnam National University
Dr. Nguyễn Hồng Quân
"As well as bringing environmental benefits, effective reuse solutions can deliver higher margins and bring greater consumer loyalty. I'm pleased to be helping REUSE Foundation make businesses aware of the potential for reuse"
Researcher, Institute for Sustainable Futures
Dr. Simran Talwar
"I connected with John and team during my work on the India-Australia research collaboration for plastics in the circular economy. Reuse plays an essential role in the circular economy, and I am confident that the REUSE Foundation will provide critical inputs in driving this transition"
.jpg)
Member of Parliament, UK
Siân Berry
"It's time to end our reliance on single-use plastics and face the reality that recycling alone isn't enough. I wholeheartedly support REUSE Foundation's mission to champion practical reuse solutions”
Trustee, REUSE Foundation
Roger Sharp
"Plastic recycling is a broken concept. The only way to quickly reduce single use plastic is through reuse. REUSE Foundation is working to bring reuse solutions to scale for a circular, sustainable and smarter future without the plastic waste or pollution"
Join our team!
We're growing!
If you have a passion for helping the environment and can help us promote our message and further our cause, we'd love to talk to you
Read more
Read our blog
We survive on donations
Support Us!
We're a registered UK-based charity. Any and all donations make a big difference. Thank you!
JustGiving lets you donate from anywhere in the world in £, $, C$, AU$, or euros
Stay In Touch
Get News About Plastic And Reuse Solutions Direct To Your Inbox
© 2026 REUSE Foundation
REUSE Foundation is a registered UK Charity No. 1207464