About us
REUSE Foundation is a charity focused on preventing plastic waste
We work with businesses, advocacy groups and communities to develop pragmatic data-driven solutions that prevent plastic waste and can deliver change at scale
We're different
We focus on preventing plastic waste
We promote solutions that either don't use plastic or don't rely on disposable plastic; we want to stop plastic waste in the first place. This means we don’t promote or fund plastic recycling as we see it as part of the problem, and we don't fund clean-ups since at that point plastic is already in the environment
Instead, we fund and promote pragmatic data-driven reuse solutions that don't rely on packaging being thrown-away, can deliver change at scale and prevent plastic waste being created
Reuse is the enabler
The steps to prevent plastic waste are clear: remove, reduce and reuse plastic. Reuse solutions are key. Not only do they prevent plastic waste, they help non-plastic materials become cost competitive, facilitating use of less polluting materials
But lots of work is needed to test solutions, clarify pathways to scale, fund implementation and change behaviours
Supporting this is the work of REUSE Foundation
A pragmatic approach
Established by professionals with CPG experience as marketers, researchers and refill specialists, REUSE Foundation seeks practical solutions based on applied research and consumer insights that work for consumers and businesses
We know from experience that solutions will only suceed if they're economically viable and all stakeholders get behind them
REUSE Foundation is a broad coalition that brings together experts in the field, reuse companies, refill brands, entrepreneurs, consultants, practitioners and other motivated individuals and organisations
CEO, EcoSattva
Gauri Mirashi
"We've seen the difference reuse solutions can make to some of the lowest income consumers in India. We know they work. We just need investment and support from organisations like REUSE Foundation to establish sustainable solutions at scale"
Member of Parliment, UK
Sir Stephen Timms
"Reuse is the main way we're going to get out of the plastic crisis. It's been overlooked for too long by policy makers so I'm keen to help REUSE Foundation and push these ideas forward"
Director, Institute For Circular Economy Development, Vietnam National University
Dr. Nguyễn Hồng Quân
"As well as bringing environmental benefits, effective reuse solutions can deliver higher margins and bring greater consumer loyalty. I'm pleased to be helping REUSE Foundation make businesses aware of the potential for reuse"
Researcher, Institute for Sustainable Futures
Dr. Simran Talwar
"I connected with John and team during my work on the India-Australia research collaboration for plastics in the circular economy. Reuse plays an essential role in the circular economy, and I am confident that the REUSE Foundation will provide critical inputs in driving this transition"
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Member of Parliment, UK
Siân Berry
"It's time to end our reliance on single-use plastics and face the reality that recycling alone isn't enough. I wholeheartedly support REUSE Foundation's mission to champion practical reuse solutions”
Trustee, REUSE Foundation
Roger Sharp
"Plastic recycling is a broken concept. The only way to quickly reduce single use plastic is through reuse. REUSE Foundation is working to bring reuse solutions to scale to prevent plastic waste"